The Good Earth Coffee House project used context to redesign and rebrand Good Earth within the Chintz & Company building located in the Beltline. There needed to be three separate areas integrated into this building: a cafe, a community center, and a picked tertiary space, Pop-up Shops. Through research and community presentations, the main focus for this rebrand was community. By designing a soft, warm, organic space, individuals are welcomed in an area where their anxieties can melt away when striking up a conversation with a neighbour or with others within their community.